For a lot of companies, being sustainable is the new, hit thing to do. How can you be better, more sustainable in the long run?
Well, there are a few things that you can do. Swapping out items that aren’t recyclable for those that are is a good place to start, but there are other ways to make your packaging ecofriendly, and better for customers, reducing your carbon footprint across the board.
Make it Lighter
Try to make it lightweight and better for the items that are in there, without compromising the overall protection of such items. It can be a little bit of a challenge for some companies to do this, as you don’t want it to break upon spillage. Doing this in a way that won’t mess with the protective elements, but saves on void fill and waste can be a good strategy.
Again, might not work for everyone, but it does work in some cases, especially if protection is secondary to customer perception of wastefulness.
Using Mono-Material Packaging
If you’re a company that uses hybrid materials, try to shoot for a mono material packaging. This involves one singular material, such as corrugated cardboard boxes. Using this will help to make it easier for you to recycle.
It does reduce the overall carbon footprint that’s here, and for a lot of people, it can also make it easier for them as well to keep the items properly organized.
With recycling being a hot topic, doing this will help to ensure safe, effective recycling that truly works.
Do Brands Get Looked at for these Adjustments?
Yes, they do.
A lot of customers will look at these brands for their eco-adjustments. Doing such means that they’re able to add small little changes that will end up with greater things.
For instance, a lot of companies like Amazon are adjusting their packaging so that it’s more fitting. There’s nothing more annoying than getting a giant box for a small item, but with the right packaging changes, one’s carbon footprint gets reduced.
Small changes go a long way, and with the reduction of such, you’ll definitely want to consider the right changes in place that will reduce them.
Consider Audits
If you’re a brand that isn’t sure whether or not their items are ecofriendly or wasteful, consider an audit.
An ecofriendly audit allows you to look at the current state of your packaging, whether it’s worthwhile or if you have to make changes to be more ecofriendly, and make those adjustments accordingly.
A lot of brands don’t realize that their packaging is wasteful until way after the fact, so making these small adjustments will help to ensure that your packaging is in its ideal state, without too many problems.
Your packaging plays a critical role in the overall success of the brand and the way customers perceive you. substituting those non-ecofriendly materials for something a bit more sustainable can be a challenge. But a lot of small changes can make some huge strides into being more sustainable.
If you’re not sure where to begin, consider just swapping out materials or using less void fill with your packaging. A small adjustment doesn’t have to take up a bunch of time, energy, and money. Little adjustments mean great things for packaging, so it’s a good thing to look at.
Not only will the earth thank you, but other customers and brand perception will. You’ll be seen less as a company that’s wasteful, but instead one that prides in better support for customers, and better results for their packaging incentives.